Aglamesis

Digital Marketing Specialist, Social Media Management

Led end-to-end marketing strategy for a multi-location retail brand, overseeing budget allocation, channel performance, and creative execution across digital and traditional platforms. Drove significant growth through data-driven campaign planning, email marketing optimization, and a restructured loyalty program that connected in-store and digital experiences. Elevated brand presence through redesigned signage, website pages, and paid advertising, while collaborating with external vendors on photography and content. Supported physical retail strategy by creating interior layout mockups to improve customer flow and overall in-store experience, resulting in measurable gains in engagement, conversion, and revenue.

Managed the marketing budget and analyzed digital channels (email, digital, print, TV, radio). Executed campaigns for key holidays, achieving a 9% conversion rate in Q3 2024, up from 3.45% over the past three years
Led email marketing and restructured the loyalty program, integrating segmented digital marketing strategies and in-store promotions to drive sales. This resulted in a 279.87% increase in revenue in T3 2024 compared to 2023 and an 884.45% sales increase from 2022, showcasing the impact of targeted marketing efforts on business growth
Redesigned in-store signage, Aglamesis website pages, and digital advertisements for the Business Courier, collaborating with third-party vendors to coordinate product photoshoots and content creation days