SKNLY

about the project

SKNLY is a Gen Z–focused skincare brand built around simple, honest routines for everyday skin. Designed to remove the pressure of perfection, the brand emphasizes accessibility, clarity, and consistency over trends or unrealistic standards. SKNLY prioritizes straightforward product systems, approachable language, and a soft, modern visual identity that encourages care without overcomplication. The project explores how skincare branding can feel supportive, realistic, and inclusive while still maintaining a strong, cohesive design presence.

deliverables

brand identity / logo design / packaging system / product design / packaging design / product naming / visual direction / social media mockups / lifestyle imagery / digital assets / social media marketing

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