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January 2026

Brand Marketing

Luke's Custom Cakes

Social Media Management

Led brand elevation efforts for Luke’s second store opening by designing cohesive in-store signage, digital menus, vehicle graphics, and storefront visuals that strengthened local presence and customer perception. Managed and optimized Meta social content using a data-driven approach, resulting in major increases in reach, engagement, and website traffic. Integrated physical branding with targeted digital marketing campaigns to create a unified customer experience, improve call-to-action performance, and grow the brand’s online community.

Results

  • Led social media strategy, photography, videography, and graphic design for a multi-location bakery, increasing Facebook impressions from approximately 10K–22K on top-performing posts to over 113K monthly impressions

  • Developed and executed seasonal marketing campaigns, product launches, and community partnerships, helping grow Facebook reach to 26.7K+ users in a single month

  • Created and managed 50–80 pieces of monthly content, including photography, reels, graphics, event promotions, and product marketing

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