Luke's Custom Cakes

about the project

Led brand elevation efforts for Luke’s second store opening by designing cohesive in-store signage, digital menus, vehicle graphics, and storefront visuals that strengthened local presence and customer perception. Managed and optimized Meta social content using a data-driven approach, resulting in major increases in reach, engagement, and website traffic. Integrated physical branding with targeted digital marketing campaigns to create a unified customer experience, improve call-to-action performance, and grow the brand’s online community.

deliverables

social media marketing / social media specialist / traditional marketing / poster designs / digital menu design / content creator / marketing assets designer / creative direction

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