aeri haircare

Aeri is a premium, minimalist haircare concept developed as a limited-run product line. Designed for design-conscious urban professionals and creatives ages 18–40, the brand emphasizes intentional formulations, restrained visuals, and effortless routines. Aeri’s identity is calm, confident, and approachable, pairing clean typography and neutral palettes with editorial-inspired product design. The project explores how thoughtful branding and simplified systems can elevate everyday self-care into a refined, modern experience.